Australian Braford Society

4 days ago

🏎️ The year flying by when you need to finalise order of sale drafts for upcoming Spring sales.

🎇 It is one of the Rookies (last son of sire) who got first position in the selling order for our National sale team in September. ... See MoreSee Less

Australian Braford Society

5 days ago

If you've spent any time looking over a mob of cattle this week, this one's for you... welcome back to another edition of Braford Fundamental Friday (BFF)!!

This week we're talking about something many commercial producers have probably wondered at one time or another.

Today's Topic 🥁
𝐖𝐡𝐲 𝐃𝐨 𝐒𝐨𝐦𝐞 𝐏𝐞𝐧𝐬 𝐌𝐚𝐤𝐞 𝐌𝐨𝐫𝐞 𝐓𝐡𝐚𝐧 𝐎𝐭𝐡𝐞𝐫𝐬?

Have you ever sold a pen of steers and wondered why some consistently outperform others? After all, they were:
- Born in the same season
- Raised in the same paddock
- Managed the same way
- Given access to the same feed and water

Yet when sale day arrives, there can be a surprising difference in weights and performance.

So what causes it? while seasonal conditions and management play a major role, the answer often starts long before the steer enters the yards.

It starts with his parents.

Every calf receives half of its genetics from the sire and half from the dam. Those genetics influence a range of traits including growth, fertility, carcase performance and adaptability. That's why two steers raised side-by-side under the same conditions can produce very different results.

Some cows consistently produce calves that grow well, perform well and go on to become productive members of the herd. Likewise, some bulls leave progeny that are more predictable and consistent across an entire calf crop.

This is where recording information becomes valuable. Over time, records can help identify:
- Which cows consistently produce quality calves
- Which sire lines are performing well
- Which breeding decisions are delivering results

For producers purchasing bulls or selecting replacement females, this is also where performance data such as EBVs can become a useful tool.

While no figure can guarantee how an individual animal will perform, EBVs provide an indication of the genetic differences between animals and can help producers make more informed breeding decisions based on the traits that are important to their operation. Combined with visual assessment and good stockmanship, they can help stack the odds in your favour when selecting the next generation of genetics.

Because while management creates opportunity, genetics influence how much of that opportunity can be captured.

Next time you're looking across a draft of steers, ask yourself: "Are the differences I'm seeing purely management or are they telling me something about the genetics behind those cattle?"

Sometimes the answers to tomorrow's calf crop can be found in today's steer pen.

Have a great weekend everyone and we'll see you next week for another installment of Braford Fundamental Friday!

#beefitupwithbrafords #australianbrafords #brafordsarebetter #brafordfundamentalfriday ... See MoreSee Less

Australian Braford Society

5 days ago

KING'S BIRTHDAY LONG WEEKEND – OFFICE CLOSURE

Please be advised that the Braford Australia office will be closed on Monday 8 June 2026 for the King's Birthday Public Holiday observed in New South Wales, Victoria and Tasmania.

The office will reopen and normal business hours will resume on Tuesday 9 June 2026.

If you have any urgent registrations, transfers or membership enquiries, we encourage you to contact the office prior to the long weekend.

#beefitupwithbrafords #australianbrafords #brafordsarebetter ... See MoreSee Less

Australian Braford Society

6 days ago

🎉FARMFEST DAY 3

💬A super few days catching up with so many friends and clients. Wonderful to make so many new connections and the strong interest in the Braford breed.

🚜Home now to start planting Barley.

🍾Maybe one more outing for some of the team before we approach spring sales with first being New Dimension Braford Sale on the last Saturday of August in our home town. ... See MoreSee Less

Australian Braford Society

6 days ago

Family and friends are warmly invited to celebrate the life of Wayne Robson.

Please see below for details of Wayne's graveside service to be held at Mount View, Morven, on Sunday 14 June 2026. ... See MoreSee Less

Australian Braford Society

7 days ago

💤FARMFEST - DAY 2

Time for a snooze as been a hectic couple of days .

👀Make sure you come and check out some of exciting new genetics with first progeny on-site from a sire who is really stamping them well and has a couple of females and a bull for sale in our spring teams ! FarmFest ... See MoreSee Less

Australian Braford Society

1 week ago

🥁🌬️It’s June and the first westerly winter winds have hit which means ….. ..

F A R M F E S T…..

📢Come and see us on the Braford Australia site.

🏅We have our Champions from last week’s National Feature Show on display!!!

📞Are you coming ??? Leave us a comment or DM us!

#FarmFest2026

#Farmfest ... See MoreSee Less