Australian Braford Society Shines at BEEF Australia 2024
The Australian Braford Society proudly showcased its vibrant community and industry contributions at BEEF Australia 2024 in Rockhampton this May. The Society’s marquee was a bustling hub of activity, attracting attendees from around the globe and exceeding expectations across all fronts.
Engaging Information Sessions
The marquee hosted 15 dynamic information sessions, drawing in over 150 participants eager to learn about the Braford breed, its genetic advancements, and its place in the beef industry.
Unforgettable Evening Events
Two major evening events were held, surpassing the predicted capacity of 80 attendees per event. These gatherings offered opportunities to connect, celebrate, and share insights within the Braford community.
International Collaboration
The Society welcomed international guests from four different countries, further cementing its global reputation. These guests attended sessions, joined events, and networked at the marquee site, fostering valuable cross-border relationships.
Celebrating Legacy and Leadership
A special Life Member Morning Tea honoured the contributions of longstanding members. A highlight of this event was the professional photoshoot and the memorable voice recording of Elwyn’s address, now available as a YouTube video for all to enjoy.
Membership Milestones
The Society’s efforts to grow its membership base were a resounding success. Eighteen new members signed up for 12 months of free digital membership, while two attendees joined as commercial members. Additionally, four existing members updated their details, ensuring continued engagement with the Society.
Merchandise Success
The Society’s merchandise stall proved popular, generating an impressive $6,612 in sales.
A Memorable Showcase
The Australian Braford Society’s presence at BEEF Australia 2024 was a testament to its enduring commitment to its members, the breed, and the broader beef industry. The marquee served as a vibrant space for learning, networking, and celebration, leaving a lasting impression on all who attended.
